Missed the mark, lost the plot, over-processed, pillow-faced, chipmunky, alienized, embalmed! How would you like to be described this way?

  • These are some of the expressions used to describe people who have gone too far when it comes to aesthetic treatments.
  • One can’t help staring when someone has died be too much. It’s disturbing and we struggle to process what we are seeing. Our brain just knows something is very wrong!
  • But how does this happen? Perception drift occurs as individuals undergo a series of aesthetic procedures, gradually forgetting their pre-treatment appearance. While these changes may be very noticeable to others, the individuals themselves often fail to recognize the extent of their transformation.
  • The human brain’s remarkable adaptability to environmental changes plays a pivotal role in this process. As individuals undergo aesthetic enhancements, their brains swiftly adjust to the new image, erasing memories of their previous, more natural appearance.
  • Consequently, their perception of attractiveness evolves, often aligning with the altered features resulting from repeated treatments.
  • The pervasive influence of social media, characterized by filters and trends promoting unrealistic beauty standards, further exacerbates this phenomenon. This causes people to seek treatments aimed at achieving an unnatural aesthetic.
  • However, Aesthetic practitioners and plastic surgeons also bear a share of the blame. Some prioritize patient demands over ethical considerations, driven by financial motives. Others simply lack discernment in assessing aesthetic balance and harmony.
  • The consequences of unchecked perception drift often manifests in distorted facial features and an alienized appearance.
  • AAMSSA believes in fostering a culture of responsible aesthetics, where practitioners prioritize natural-looking enhancements over drastic transformations.

Choose your aesthetic practitioner wisely. Click to find an AAMSSA registered doctor in your area: Find A Doctor – AAMSSA (aestheticdoctors.co.za)